Project
Master’s Research
Researching how Google Voice Assistant influences customer experience and brand relationship quality.
Brand & Strategy + Web & Technology + Research & Analytics
Summary
My Master’s research investigates how Google Voice Assistant influences customer experience and brand relationship quality across South Africa and Germany. It considers five forms of consumer value and the role of culture in those relationships.
Research focus
AI-related consumer research
Customer experience research
Brand relationship quality
Consumer behaviour
Cross-cultural research
Quantitative research
Analytical thinking