Lab experiment / Escaped the Lab
Meerkat Video
Read the song lyrics
Song lyrics / transcript
Yebo, feel the vibe lets disappear
Keep it cool with Pace, your summer car rental starts here
From Durban fun to Cape delight,
We make your trip feel just right
No delays, no stress, no fears
Keep it cool with Pace, your summer car rental starts here
Question
Could I create an entire promotional video and song using AI, then turn it into something usable for a real campaign?
Experiment
I experimented with creating both the visual and audio elements of a promotional campaign using AI. I created the video content and song from scratch, brought them together into a finished piece and developed the result into a summer promotional campaign. It was the first time this type of AI-led creative approach had been used within the company, and the technology and approach were still relatively new in the marketing environment at the time.
Result
The experiment became a finished promotional video and song that was used as part of a real summer campaign.
What I learned
It was one of my first opportunities to use AI across an entire creative process rather than for one small task. I learnt a lot about directing generated outputs, bringing different tools together and turning experimentation into something that could actually be used in a campaign.
Tools
AI video generation
AI music generation
Video editing
Creative direction