Project
Digital Growth / Performance
SEO, paid media, analytics and ongoing optimisation.
Brand & Strategy + Digital Growth + Research & Analytics
Summary
A practical view of digital performance work across SEO, paid media, analytics and ongoing optimisation, with attention to budget allocation, customer acquisition and conversion improvement.
My involvement
SEO
Google Ads
Meta Ads
Analytics
Optimisation
Performance analysis
Budget allocation
Customer acquisition
Conversion improvement
Outcomes
Produced multiple high-ranking SEO pages.
Helped move a competitive industry search term from the second page of Google to 4th position.
Developed performance dashboards and analysed campaign data to redirect spend toward stronger-performing channels.
Improved conversion efficiency.