Experience
Built across disciplines.
Brand + Digital Strategy + Technology + Analytics + Creative Execution
Professional experience
Digital Strategist
PPC & SEO Specialist
A cross-industry role combining digital strategy, PPC and SEO. I work across different businesses, audiences and customer journeys, adapting search, paid media and digital strategy to the needs of each client.
Responsibilities
- Google Ads
- SEO
- Digital strategy
- Analytics and performance analysis
- Client performance
- Website and digital optimisation
- Conversion-focused recommendations
- AI and automation experimentation where relevant
Industry experience
- Industrial manufacturing & engineering
- Construction & infrastructure
- Automotive & automotive parts
- Storage & warehousing
- Specialist technical products
- Events
- Healthcare & psychology
- Retail & e-commerce
- Consumer & lifestyle brands
- Specialist B2B products & services
Assistant Brand Manager
Pace Auto Group
A broad brand and digital role across car rental, automotive services, automotive parts, salvage and used vehicle parts, and automotive e-commerce.
Responsibilities
- Brand management
- E-commerce
- Digital marketing
- Google Ads
- Meta Ads
- SEO
- Analytics
- Website development
- Customer experience
- Digital systems and reporting
Education
Master of Commerce in Marketing, Research
University of the Witwatersrand
Research focused on Google Voice Assistant, customer experience, brand relationship quality and culture across South Africa and Germany.
Bachelor of Commerce Honours in Marketing
University of the Witwatersrand
Research focused on customer experience, loyalty programmes and gamification in the South African retail context.
Bachelor of Commerce Law with Marketing
University of the Witwatersrand
The law component strengthened critical thinking, argument, writing and working through complex problems. Marketing became my primary professional direction.