Research & Analytics

  • Digital Growth / Performance

    A practical view of digital performance work across SEO, paid media, analytics and ongoing optimisation, with attention to budget allocation, customer acquisition and conversion improvement.

  • Master’s Research

    My Master’s research investigates how Google Voice Assistant influences customer experience and brand relationship quality across South Africa and Germany. It considers five forms of consumer value and the role of culture in those relationships.

  • AI / Automation

    AI is one part of my broader technical and marketing practice. The work focuses on practical uses for AI-assisted workflows, automation, reporting, research, content workflows and marketing experimentation.