Web & Technology

  • Pace Auto Parts

    I helped build the e-commerce brand and the practical systems behind it, covering the Shopify website, e-commerce setup, brand development, product photography, logistics, fulfilment, digital marketing and the customer journey.

  • Eden Clinical Psychology

    The work focused on creating a warm, trustworthy and professional digital presence through website strategy, design and development, UX, visual direction, content structure and SEO.

  • Master’s Research

    My Master’s research investigates how Google Voice Assistant influences customer experience and brand relationship quality across South Africa and Germany. It considers five forms of consumer value and the role of culture in those relationships.

  • AI / Automation

    AI is one part of my broader technical and marketing practice. The work focuses on practical uses for AI-assisted workflows, automation, reporting, research, content workflows and marketing experimentation.